Small to mid-sized business owners find themselves consumed by HR-related tasks, like payroll and workers comp, on a daily basis. Trying to wear all the hats in the business, these owners are unable to sit down and truly grow their brand as they worry about housekeeping chores that keep their attention and focus elsewhere. It’s a common side effect of founding and running a business today.
But, what if you didn’t have to worry about the HR headaches when you woke up each morning?
Here are the top 3 things you’d be able to do without HR nightmares on a daily basis:
- Organic Marketing
A 2015 Nielson report found that consumers are 90 percent more likely to trust a brand that was recommended to them by a friend. You need to focus on building local buzz for your brand, creating a successful grassroots movement that will get exposure and clients.
One great way to do that is to strike up local partnerships with other brands that are popular in your community. Build on their success and expand your name recognition with their patrons. Not everything is about digital marketing today, though organic marketing can nicely complement your digital strategy.
2. Modernize Tactics
Do you accept electronic payments yet? Have you incorporated some kind of virtual reality service or product that will pander to younger generations? It’s time to step back and modernize your business to the best of your ability so sales don’t slip through your fingertips.
A few great ways to do this is to have a mobile app developed with an electronic payment portal. That way, consumers can buy from you at their convenience, right from their phone. Plus, the app will store their payment information, so they don’t have to whip out their credit cards every time they do it.
3. Modernize Tactics
We all need a mentor, even if we’ve been in business for over 30-years. Sales tactics and trends are constantly changing, which means you need to be constantly learning, even if you are the expert. There are awesome resources out there today, like BusinessAdvising.org, which will help you make mentor connections and strike up educational conversation.
Also, don’t underestimate the power of subscribing to magazines in your industry and learning about what competitors are doing. Competition is healthy, and the sooner you tune into it, the better off your organization will be.
As you can see, there are multiple things you can do to grow and fortify your business today. Instead of waking up and opening up the business books, spending the majority of your day sifting through numbers, you can pay attention to growth tactics that will really get your business moving into 2018.
Consider dropping your HR oversight and handing it over to us here at National PEO